Celebrations. Philanthropies. Happenings.


World Bicycle Relief

November 12, 2014 − New York, New York

Movado hosted a special event to raise awareness for the international charity World Bicycle Relief (WBR) in New York City, drawing a large crowd who came out to share their enthusiasm and show their support for this important cause. Over $100,000 was raised through generous donations, raffle drawings and a silent auction.  

The special night was made possible by Movado and Signature Cycles which both embraced the charity founded in 2005 by Chicago entrepreneur, Frederick (F.K.) Day. World Bicycle Relief is an international, non-profit organization that provides rugged, reliable bicycles to people in developing countries. Focusing on mainly rural Africa where access to affordable transportation is very limited, the bikes provide mobility and independence to students, health care workers and entrepreneurs. WBR today employs nearly 100 people in Africa, has trained over 1,000 field mechanics, and has distributed more than 200,000 locally assembled bicycles.

We are incredibly grateful to Movado and Signature Cycles for engaging their communities to embrace World Bicycle Relief’s mission. The spirit of collaboration and attention to detail that went into this event are humbling. The impact created by their support will impact generations to come,” said F.K. Day, Founder & President, World Bicycle Relief.

The African-themed event featured live music from South African bandleader, vocalist, composer and Fulbright Scholar Vuyo Sotashe. Raffle tickets priced at $134 each represented the actual cost to put one WBR bicycle on the ground in a developing country.

For more information on WBR visit

Photos: Courtesy of World Bicycle Relief