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AmericaShare Benefit
Hope For A Better Life

May 20, 2014 − Los Angeles, California

Movado and environmental lifestyle expert Danny Seo co-hosted a special event at L’Ermitage Hotel in Beverly Hills, to help raise awareness for AmericaShare, the charity that supports disadvantaged populations in East Africa disenfranchised by the HIV/AIDS epidemic. Hollywood insiders and celebrities gathered for an intimate cocktail reception to lend their support for this important cause. Joining Danny and Movado were Bellamy Young, Francesca Eastwood, Becca Tobin, Britt Robertson, Holly Robinson Peete, Max Greenfield, Ben Feldman and many others. As part of the evening’s festivities, an on-site photography booth captured the celebs wearing their new Movado watches on specially designed beaded wristbands made by women of the Masai tribe.

Movado’s support enabled over 200 children to attend school in East Africa – although primary education is free in Kenya, the families are expected to pay for their child’s desk, uniforms, books, supplies, and term exams, as well as help cover the costs of firewood and salaries for lunch cooks; in short, much more than families living in extreme poverty can afford.

About Danny Seo
Lifestyle ‘guru’ Danny Seo is who America turns to when they want to learn how to live a sustainable life but with great style. As a bestselling author, TV personality on NBC’s The Today Show, syndicated columnist and now Editor in Chief of his own magazine Naturally, Danny Seo, he shows that living green can not only be good for you and the planet, but gorgeous, too.

About AmericaShare
AmericaShare seeks to provide disadvantaged women and children with access to basic services through education, community outreach and empowerment programs that facilitate sustainable change. This non-profit organization helps orphaned and vulnerable children to obtain an education, assists women in creating businesses to support their families, and helps to provide care for those affected by HIV/AIDS. AmericaShare’s administrative costs are wholly funded by the Micato Safari Company, so 100% of all donations go directly to the supported projects.

To learn more about AmericaShare, visit